Proof-reading Your German Promotional Material

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Proof-reading Your Promotional Material

Your German audience will take you much more seriously if you have made the effort to communicate with them in precisely the kind of German they use and understand themselves. Every language has its formal, colloquial, legalistic and technical variants, and you will quickly give yourselves away if the wrong form of German is used in your promotional material.

Cultural understanding in promotional material is as important as the kind of German itself. promotional material has to be very much "of the moment" and cultural references in one language version of your promotional material will probably mean nothing to your German audience. Translators and editors require the skill and understanding of German to find the right substitutions to preserve the tone and mood of your promotional material.

Having spent considerable amounts of money on polished copy written in your most presentable marketing style, why throw it all away with German proof-reading which reads like a window cleaner's handbill? Your German translator and editor must have the same level of skill as your original copywriter.

Specialist knowledge on the part of the editor is as important as it is to the writer of the original promotional material. For example, using a general scientist for proof-reading a mathematical paper risks errors of terminology which may be unnoticeable to lay readers but transparently obvious to German mathematicians. As these are obviously the intended audience, the slightest error would damage your credibility. We will work with you to ensure our understanding of your German promotional material is correct and that our proof-reading is done in a style appropriate to your target audience.

German Language Proof-reading Overview

We can provide German proof-reading services for documents you have written yourself or had translated into German by another translation service. It is included as standard with all our own translations. Proof-reading is carried out by qualified translators with considerable experience, ensuring the highest possible quality.

Why Good Proof-reading of German Language Documents Matters

Good, accurate proof-reading is significant to the success of your company and your services. It can be very difficult to find errors in a document written in a foreign language, so it’s vital that the final proof-reading of your German documents should be done by a native German speaker. There are instances where even a hyphen in the wrong place can turn a perfectly ordinary word into something offensive! A simple proof-reading error in the German version of your corporate brochure could seriously damage your reputation in that market. Websites tend to be put together more quickly than printed media and proof-reading is often left to the developer. This is a big mistake as your site will be available to many more people than your printed literature.